Putting a Face to Farming
After terrible bushfires, floods and amid the global Covid19 pandemic, the Camden Haven Chamber of Commerce wanted to build a campaign around connecting consumers with local product and educating the region about the gourmet food bowl growing around us.
I worked with videographer Michael Wilkie to produce a video series. We interviewed four local farmers, their produce and beautiful properties. I wrote questions designed to help the farmers tell their stories. The format was highly flexible so that our conversations could flow easily. I spoke with each of our interviewees leading up to the shoot to build their confidence and comfort ahead of being in front of the camera.
By working in a natural conversational style, we were able to glean golden moments to shape into a script. Working closely with Michael, we captured the words and imagery to deliver videos which educate and engage a local audience and those seeking a gourmet destination to visit.
Our four videos can be watched below.
The Putting a Face to Farming campaign also involved media articles, a destination piece for metro media (to be published), expanded profile stories, and website content. To read, visit camdenhavenchamber.org
Shall we chat about your story and how it can connect to your ideal client? Contact me here.